From the Mouse House To The Penthouse-An Interview with Michael Crawford

HE NEGOTIATED THE DEAL OF A LIFETIME:
THE FIRST DISNEY THEME PARK IN MAINLAND CHINA.

In From the Mouse’s House to the Penthouse, Michael Crawford
reveals the lessons he learned about allowing culture and
geography to shape his approach so you too can build and
operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply
into everything you must know to build relationships and create
win–win outcomes in coveted world markets.

Crawford’s decade in Asia as an executive of two global brands
taught him that humility works and ego doesn’t. He developed
strategies for navigating political and corporate environments
that will help to increase buy-in to your company’s objectives.
From the Mouse’s House to the Penthouse features his techniques
for getting all parties involved to strike the right balance.
Compromise doesn’t mean losing.

Book:  https://amzn.to/3XkPSUZ

LinkedIn:  https://www.linkedin.com/in/mikecrawfordhofv/

Twitter:  https://twitter.com/HOFVILLAGECEO

Hall of Fame: https://www.hofreco.com/