Sales Maven Growing Your YouTube Channel To Grow Your Business
Have you ever wondered how to grow a YouTube channel that drives real business results?
Whether you want to increase visibility, generate high-quality leads, or build a global audience, today is all about strategies to transform your channel into a powerful tool for success.
In this Mastering Excellence series episode, I’m thrilled to interview LinkedIn and YouTube expert Louise Brogan.
Louise has skyrocketed her YouTube channel from 5,000 to over 100,000 subscribers in just over a year, and she’s here to share her secrets for making YouTube work for your business.
We discuss the key to creating content that keeps viewers engaged and converts them into clients. Learn how to repurpose YouTube videos into blogs, newsletters, and posts to dominate multiple platforms.
We talk about why understanding your audience’s most pressing questions is the ultimate hack for creating impactful videos.
You’ll also hear about the surprising power of YouTube analytics and how it can uncover hidden opportunities for growing a YouTube channel.
If you’ve been searching for a way to elevate your online presence while turning your expertise into a trusted brand, this episode is packed with insights you can use right away.
Louise Brogan is the CEO of Louise Brogan Ltd, specializing in helping B2B companies leverage LinkedIn to boost their profile, generate leads, and drive sales. As the host of the Raise Your Visibility Online podcast and a YouTube channel with over 80,000 subscribers, she provides actionable strategies for growing businesses online.
A recipient of the 'Digital Marketer of the Year Award,' Louise has been recognized among the top 100 small businesses and female entrepreneurs in the UK. She even represented UK Small Business at Buckingham Palace, meeting King Charles.
A sought-after speaker and featured expert in Forbes, Huffington Post, and The Guardian, Louise collaborates with both solopreneurs and major organizations like BT and the BBC to build brands and achieve measurable results.
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In This Episode:
[01:14] Today we're focusing on how to grow your YouTube channel to grow your business.
[01:31] Nikki shares information about Louise and her business.
[03:05] We've known each other for years. We met back in 2017.
[04:04] Her core business is LinkedIn content done for you. She also does one-to-one LinkedIn coaching and consulting.
[05:23] She began working with YouTube during the pandemic. She's now become a woman on YouTube.
[06:51] A year ago, her YouTube goal was 5,000 subscribers. As of this morning she's at 99,000 subscribers.
[07:32] We learn about monitoring views with tools like VidIQ and TubeBuddy.
[09:10] We learn how growing her YouTube channel has impacted Louise's business. Videos are found through search engines.
[11:45] Louise's upcoming book is called Raise Your Visibility on LinkedIn.
[12:39] Showing up on video and talking about what you're an expert in makes you the go-to person for people who are looking for an expert in your field.
[14:46] What a day of growing a YouTube channel is like for Louise. What are the questions people are asking? Research what people are actually looking for.
[17:47] Louise gets to the point and leaves out all of the fluff.
[18:22] Her audience is a mixture of career people and business people.
[20:17] The thumbnail and the title of the video are very important. Use keywords in the title in the description of the video. The more you say the keyword in the video, the more frequently the algorithm picks you up. TIP
[25:45] There's also a tab on the YouTube dashboard that suggests topics.
[26:47] Her goal this year is to hit 100,000 subscribers. After which, she'll be way more strategic about speaking to her ideal clients.
[29:36] Key things include consistency and catering to her audience. She likes to do how-to videos that showcase her as an expert.
[32:18] You can also promote your own videos to your network. She spent $5 a day promoting her videos, and things just blew up.
[34:09] You want to make sure you're targeting the right countries when you do ad spends.
[35:03] You can also deep dive into the analytics of each video.
[37:29] Louise loves repurposing, and she came up with an acronym for create once, publish everywhere or COPE.
[38:07] She embeds her videos in blog posts. She also chops them up, and uses the transcript to create blog posts and newsletters.
[39:07] Create a video and use it as a resource for your business. She also puts her podcast episodes on YouTube.
[40:22] You can also repost information that you've already posted someplace else. Recycle, repurpose, reuse.
[42:21] Seeing a person on screen creates impact.
[45:53] There are many ways to make money once you have an audience.
[47:25] We learn a little bit more about Louise and how she loves reading and more!
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Raise Your Visibility on LinkedIn
Resources: