Most companies are implementing AI backwards: they're starting with the technology and hoping their people will figure out how to use it. For the season opener of Unserious recorded live at the Meltwater Summit, J.B. and Molly sit down with Jennifer Kattula, CMO of Microsoft Advertising who revealed why the organizations actually succeeding with generative AI are doing the exact opposite. They're starting with their people.

Follow Jennifer on LinkedIn and check out Microsoft Advertising to revolutionize your ad creation experience with Copilot.

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Adapting to the Age of Generative AI with Jennifer Kattula