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How can we use story in our marketing strategy and drive more business?

Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985.

Tune in to learn how you can apply Michael's 6-step storytelling formula to your own business.

Topics covered:

The reason why storytelling is valuable for marketers
Why the storytelling process starts with your end result
Michael’s favorite marketing story (and what made it powerful)
How to find a protagonist your audience empathizes with
Why the hero in every story must endure a crisis
The goal of story obstacles and how to create meaningful conflict
What your ideal aftermath is with persuasive storytelling
How to use dialogue to transport your audience with story

Resources mentioned:

Storytelling Made Easy by Michael Hauge
Michael Hauge's 6-Step Success Stories
Tiny Little Businesses
The King’s Speech
DotCom Secrets by Russell Brunson
Expert Secrets by Russell Brunson
Sapiens by Yuval Noah Harari
How to Influence Buying Decisions Without Being Shady

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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