How Franchises Choose Charities on Franchise Interviews

We are meeting with Bill Dunn, president and COO of Auntie Anne's. Bill will provide tips on how to choose a charitable partner that makes sense for your brand's identity. How to get your employees emotionally invested in a common cause. How to get your charitable mission in front of customers. How careful execution can ultimately impact your bottom line. ABOUT AUNTIE ANNE'S An award-winning franchise system, Auntie Anne's is consistently ranked number one in the category of hand-rolled soft pretzels by Entrepreneur's Franchise 500, has received the World-Class Franchise® honor (the most prestigious award in franchising) for the past five years, and "Best in Food Category" for Franchise Business Review's 2009 and 2010 Franchisee Satisfaction Awards. The foundations of Auntie Anne's success lie in the collaborative partnership between the franchisor and franchisees and a targeted growth strategy focused on he best locations and partners