Knowing Your Role

In this week’s episode, we are traveling to Mars! More specifically, we are sitting down with the Mars Agency’s Courtney Crossley, vp of commerce media and Andy Howard, commerce media director to discuss knowing the roles and strengths of retailers, with the Mars Agency experts sharing their insights.

During the conversation, they discuss where should retailers and agencies start when combining forces, how retailers can identify their top three capabilities and differentiators, and the need for retailers to benchmark their performance against industry standards.

·      Introductions 00:00:01 – 00:06:19

·      How can retailers find their top three capabilities? 00:06:20 – 00:12:04

·      How do we decide when to build and when to outsource? 00:12:04 – 00:16:07

·      The Mars Retail Media Scorecard 00:16:07 - 00:21:42

·      How do you keep impartiality out of the Mars Retail Media Scorecard rankings? 00:21:42 – 00:25:12

·      Do we feel retail media needs to move into merch media nirvana for CPGs – 00:25:12 - 00:31:41

·      Are you seeing retailers being honest with themselves? 00:31:41 – 00:34:00

·      If you could change one thing about the industry, what would it be? 00:34:01 –00:35:59

·      What are the next industry buzzwords? 00:35:59 – 00:38:34

·      Closing 00:38:34 – 00:39:02

Want to know more about retail media? Learn why retail media needs standardization and transparency right now.

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