The Product Podcast cover image

The Product Podcast

NYTimes VP of Product on Product Transformation from Print to Digital Platform Powerhouse | Sneha Rao | E247

Dec 4, 2024
Sneha Rao, VP of Product for Platform at The New York Times, spearheads digital transformation in a storied media giant. She discusses the shift from print to a multi-product digital platform, emphasizing the importance of adapting to new consumer needs. Sneha shares insights on enhancing developer productivity and optimizing cloud systems. She delves into innovative strategies for attracting younger audiences, including engaging games and podcasts, while maintaining journalistic credibility in a fast-evolving media landscape.
37:45

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The New York Times' digital transformation reflects a strategic shift towards multi-product offerings, significantly enhancing user engagement and adapting to market changes.
  • Sneha Rao's focus on data-driven experimentation and rapid prototyping emphasizes the importance of shortening the time to market for innovative platform products.

Deep dives

Navigating Digital Transformation

The New York Times has undergone a significant digital transformation over the past decade, shifting from a print-centric model to a digital-first platform. This transition allowed the organization to adapt to changing consumer behaviors and the competitive landscape of the media industry. With over 10 million paid subscribers, the Times has successfully expanded its offerings to include games and various multimedia content, significantly enhancing user engagement. Sneha Rao emphasizes that despite the company's rich 175-year history, this digital evolution has primarily occurred within the last ten years, indicating a rapid change in their operational focus.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode