Fuse’s Louise Johnson on brand expectations and the future of the sports marketing agency

SportsPro editor at large Eoin Connolly talks to Louise Johnson, UK and EMEA chief executive at sports and entertainment marketing agency Fuse, about Covid-era challenges in sponsorship and the future shape of the sector. 

They discuss brand plans and expectations as fans begin their return to live events, the balance between physical and digital activations in the years ahead, the launch of rights holder consultancy Fuse Ignite, where agencies can still add value and how they can stay agile enough to navigate the industry transformation to come.

Music: Surf Inspector by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4447-surf-inspector
License: http://creativecommons.org/licenses/by/4.0/