Send us a text

Shane Hastie, Global Delivery Lead at SoftEd, joins us this week to delve into the ever-changing landscape of product analysis and the profound insights from his latest endeavours. With an extensive 40-year career, Shane has shaped the agile and product development communities, advocating for methods that genuinely work and stepping into a variety of roles from practitioner to leader across the development sphere.

Prepare to journey through a thought-provoking discussion with Shane Hastie on refining analysis and enhancing product development processes 🚀

Shane on LinkedIn - [https://www.linkedin.com/in/shanehastie/]

In this episode, Shane shares his wealth of knowledge with host Ben Maynard, tackling the pitfalls of traditional backlog management and the innovative concepts from his recent work. He emphasises the importance of discerning idea value, streamlining scrum delivery, and aligning cross-functional teams with diverse perspectives for effective product design✨

Listeners will discover how to transform a bloated product backlog into a dynamic value delivery system, employing strategies like "The Rock Crusher" for filtering ideas and the crucial "wastegate" mechanism for discarding non-valuable concepts💡

Tune in as Shane advocates for the pivotal role of various skill sets in understanding customer needs and managing cross-business prioritisation, underscoring the idea that successful product ownership is truly a collective effort🧠

Key Highlights:

🔍 2:55 - Agile Before It Was Spoilt

🔍 16:24 - Poor Communication = Unused Features

🔍 18:00 - Backlogs: Where Ideas Go To Die

🔍 19:11 - The Trash Can Method For Backlog Improvement

🔍 23:40 - Essential Skills For Business Analysts

🔍 25:56 - Embracing Diversity In Product Ownership

🔍 27:03 - Managing Cross-Business Prioritisation Challenges

🔍 28:30 - Solving Conflicting Needs In Organisations

Don't miss this episode for an in-depth look at optimising product analysis through agile principles and practices. Shane Hastie's insights are invaluable for those looking to drive their product development towards meaningful innovation. Tune in to g

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Episode 763 - Into year five ...