How Lawyers Can Crush It in Business Development and Networking with Steve Fretzin

Resource Links:

• Improve your networking skills with FRETZIN
• Learn how to set - and meet - internal sales goals with Double Your Case Files Masterclass
• Estate planning attorney? Get online leads and sales coaching with Seminar 2.0

Time is money, especially when your hours are billable. 

Growth-minded attorneys are constantly looking to increase billable hours, which means engaging in the right business development activities. 

But in a noble profession like law, “sales” is often viewed as a four-letter word. Still, attorneys know they have to be able to sell themselves to clients, even if it’s indirectly. 

When Steve Fretzin first started attending networking events, he saw how attorneys grappled to make the right connections by just “being out there.” 

And if you’ve ever attended an event just to leave empty-handed and frustrated, you know the struggle is real.

Knowing that attorneys couldn’t afford to waste their time for long, Steve began to educate attorneys on how to make networking “work”. 

With 20 years of coaching experience under his belt, he’s helped attorneys in all practice areas (from start-up solos to large firms) double or even triple their books. Today he’s sharing tips on how you can do the same. 

In this week’s podcast, Steve Fretzin of FRETZIN, Inc joins us to discuss a very important question: What separates good networkers from bad networkers? 

In this episode, we talk about the three types of people you’ll meet at networking events and how to identify them… Why most attorneys fail to build lasting and mutually beneficial relationships… And how you can implement effective processes to develop the right connections.

There’s much more to learn in this episode about scaling your firm, so tune in now!

About Steve Fretzin:

Steve Fretzin is a three-time author, host of BE THAT LAWYER Podcast, and top business development coach for attorneys. For the last 16 years, he has helped hundreds of attorneys to double or triple their books through highly engaging programs created specifically for attorneys to crush it in business development. At FRETZIN, he helps clients to BE THAT LAWYER– confident, organized, and a skilled rainmaker.

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