Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors.

Discussion points include:

Understanding your customer

Building and acclimating to company culture

Building the right team and structure

Knowing your competitors and the market landscape

Connect with Elina Vilk - https://www.linkedin.com/in/elinavilk/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

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Season 9. Episode 1: First 90 Days of a CMO, Elina Vilk, CMO, Hootsuite