Culture Study Podcast

What It's Actually Like to Run a Small (Creative) Business

Nov 26, 2025
Jen Hewett, a printmaker and textile artist, shares her journey navigating the creative business world. She dives into the realities of running a small business, discussing the importance of sustainability and avoiding burnout. Jen comments on the challenges of balancing creativity with business strategies, like hiring help to reclaim artistic time. She also touches on the significance of valuing her expertise and the economic hurdles small owners face. With insights on promoting without social media, Jen emphasizes authenticity over trends in art.
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ANECDOTE

From Craft Fairs To Commercial Licensing

  • Jen learned screen printing at a community printmaking center after craft fair customers asked for printed fabric items.
  • That hands-on experimentation and making things for herself led to commercial projects and licensing offers.
INSIGHT

Licensing Vs. Freelance Work

  • Jen distinguishes licensing from freelancing: licensing rents pre-made artwork to companies for set time and fees.
  • Licensing often relies on an artist's existing body of work rather than custom client services.
INSIGHT

Small Businesses Feel Policy Changes Fast

  • Small creative businesses feel policy changes directly and immediately, making owners 'canaries in the coal mine.'
  • Factors like tariffs, healthcare, and social security materially affect solo artists more than corporate employees.
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