21Shares Crypto ETF Strategy Revealed! with Ophelia Snyder

Nov 15, 2025

Ophelia Snyder, Co-founder of 21Shares and crypto ETF expert, shares insights on simplifying crypto investing for everyday people. She discusses the launch of crypto ETFs in the U.S. market and the regulatory landscape's evolution. Ophelia highlights the importance of ETFs as an on-ramp for mainstream investors, even impacting 401(k) access. She also touches on the innovative merger with FalconX, plans to expand ETFs to altcoins, and the movement of traditional finance into the crypto space. A compelling look at the future of crypto investing!

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ANECDOTE

Founded To Help Their Mothers

Ophelia Snyder started 21Shares about eight years ago to help her and her co-founder’s mothers access crypto without managing keys.
That origin led the firm to become a major global crypto ETF issuer managing about $12 billion AUM.

INSIGHT

Regulation Is Normalizing Globally

Regulatory normalization brings clarity and lets firms plan products instead of adjusting for exceptions.
This convergence moves the U.S. market closer to European standards and supports sustainable business building.

ADVICE

Use ETFs As The Simple On-Ramp

Use ETFs to simplify crypto access for mainstream investors who won't manage keys.
Build products that make participation comfortable to accelerate adoption among everyday investors.

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