SFR 173: How I'd Get It All Back In 30 Days...

Boom! What's going on everyone. It's Steve Larsen, and this is Sales Funnel Radio.

 

And today I'm going to show you my 30-day plan for how I'd get everything back if I lost it all.

 

I've spent the last four years learning from the most brilliant marketers today, and now, I've left my nine to five, to take the plunge and build my million dollar business.

 

The real question is, how will I do it without VC funding or debt? Completely from scratch.

 

This podcast is here to give you the answer. Join me and follow along, as I learn, apply, and share marketing strategies to grow my online business using only today's best Internet sales funnels.

 

My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up, guys?

 

Hey, I am excited about this episode. Now, if you haven't seen the last episode, I talked to Russell Brunson - he was on the show which is super fun. I interviewed him specifically about this new book that he just came out with called 30 Days.

 

In the book, Russell asked all these marketers, "Hey look, you lose everything, you have nothing, except an internet connection and your  ClickFunnels account. Your bills are paid, but for one month only, "How would you get it back?"

 

Which is, it's a fascinating question. How would you get it all back? You have no list, you have no reputation, nothing. You start from scratch, all you know is your little, your marketing know-how, how would you restart?

 

I was kinda laughing when he asked me to write a chapter for the book, and give my take on how I would do the whole thing - because I just did it for real! At the beginning of this year left my job. I left ClickFunnels.

 

I didn't have a business, I didn't have a funnel, I didn't have a script, there was no product. What's funny is, I felt like my chapter was documenting what I actually did.

 

If you want to see what it is, go to 30days.com/stephen. 30 as in three zero. 30days.com/stephen. My name is S-T-E-P-H-E-N. You'll see my chapter, you'll see me, I'm on that page, that's my page, and you can see the plan that I detailed, that I outlined, for 30 straight days.

 

Look, on day one, this is what I do. Day two, this is what I do. Day three, this is what I do - it's literally laid out, piece by piece by piece.

 

But I wanted to give you at least a little bit of an overview of those things, and kind of describe why I did what I did there.

 

How many of you guys are in the 2 Comma Club X Coaching program? I'm one of the coaches. I was in San Diego, and in two days, I was about to get on stage. I showed up a little bit early, and the whole first night I was just finishing this chapter.

 

I was up 'til like two a.m., eyes bloodshot, you know, classic funnel hacker style right there.

 

The second night, I went in, and I had to finish the actual presentation. So, long story short, I finished in San Diego, and I was super proud of it. 'Cause I put a lot of time into writing that chapter.

 

I actually really like to write. I've got a few books coming, which I'm really excited about, woohoo! Draft is almost done. Anyway. So, I want to walk through and I just want to share with you guys why I did what I did. And funny enough, this is actually how I created a business...

 

Agh, sorry the freaking battery camera died again...

 

Anyway, I'm excited to walk through. I want to detail out what I did in this chapter, and why it worked. I'm not gonna go into huge amounts of detail, but I am gonna dive into the strategy for how I knew that this would be a good thing.

 

One thing that I want to point out is that you're gonna watch while I kinda walk through this... I launched when I didn't have a product. Okay, and that might be freaky.

 

And honestly, the first time I heard of entrepreneurs doing this, I was like, is this okay to do? You know what I mean?

 

The first time I launched an info product, it took me eight months to build, and nobody bought it. No one bought it. No one bought it for like another four months. And the reason why is because I thought success had to do with the product. Right? I thought sales had to do with the product.

 

There was a story I told on stage a while ago about this book, and I know a lot of you guys have heard this story, now, but it was about a book. I sold this book, and I was telling everyone how cool the book was.

 

I told this awesome story behind it, and it was all fake. I didn't tell 'em it was fake. It was an entirely made up story, okay.

 

I made up the story, - but it made people want the book so bad -that the people in the audience were buying it off Amazon.

 

I found out that one of the ladies who helped with the authorship of the book was in the audience, and she bought the book again.

 

It was a freaking good story. And then at the end of it, I let everyone know, "Look, I've actually never read this book. It's a random book off my shelf. I have no idea who this author is. I have no idea what the chapters are."

 

Then I asked, "Did I tell you what the chapters are?" They're like, "No." I was like, "Huh, so you bought this thing from me, and I didn't even tell you what was in it."

 

"Wait a second, wait a second. You bought this thing from me, and I didn't even tell you what was in it. I didn't tell you the names of the chapters. I didn't say the names of like the authors on the back."

 

So what does that tell you?

 

It tells you that sales has nothing to do with the product. This was the point I was trying to make - that's why I did it. To show you that sales have nothing to do with the product. Your product does not sell itself.

 

I hate it when somebody's like, "Well, this thing sells so well, all you gotta do is you gotta get it in front of people, and it sells itself." Bull crap! That's garbage! If you follow that path, you will do far less in sales.

 

A sales message is a different asset than a product. They're both assets, but they're not the same asset.

 

A sales message is an asset. A product is an asset. But again, they're not the same asset. They are separate things. And when you think the roles of both are the same, your sales suck, okay. That's what happens to it. I just want to be open with you and forward with you about that.

 

So let's just start walking though this here. You'll notice, now I don't remember off the top of my head what I said each day I would do - it was very meticulous though, very methodical. Go get the actual thing, and you can watch what I actually did - it's so good, oh my gosh - if I say so myself, okay.

 

But the first thing I had to go do was, I had to figure out...

 

So I'm just gonna break these up into weeks. Week one, week two, week three, and week four.

 

By week three, I had a webinar launched in my plan. Now the only difference is that I had done enough research the first while, when I actually left my job, that this is actually what I did the first week, not the third week. I was just trying to adapt it for someone who maybe hasn't done any research at all.

 

So I had already done quite a bit of research. I knew where I was gonna plant my foot. I knew what I was gonna put out there, I knew how to be controversial in a way that would make it so that I had eyeballs.

 

For me, when I personally did it, it was actually week one. I was like, "Let's go right to the sale." We gotta make sure we got cash. Are we gonna be okay?"

 

And so the first week I actually did the webinar. So each week after that there was another webinar. Webinar, webinar, does that make sense? Anyway, let's detail this out though.

 

So the first week, what I really had to figure out was not only what is the product that I can sell, but what's the idea that sells?

 

So I went, and I jumped into the MLM industry. Now, some of you guys know this stuff. Don't get weird on me, okay? The MLM industry drives me nuts, okay. Oh my gosh, talk about a, industry that's stuck in the 90's. BUT that's good. That's why I went there, okay!

 

'Cause like, "What's a place that I can make sure that I can help people? I want to make sure I can help - and we have helped. It's been really, really cool. We've had a lot of companies reach out to us about it.

 

If you're like, "Stephen, I don't want to learn about MLM." Alright, get over it. Let me just go through, and let me teach you from a marketer's perspective why I did what I did, and how I structured it in a way to make it exciting for people to give me money before I had the product done.

 

So the first thing, I was like, "What is an industry that's out there that's a good fit for what I'm doing here?"

 

Check this out. We know, we know from the book DotCom Secrets that the best way to create something is to model somebody else. And the book DotCom Secrets talks about that. It says, "Model."

 

Expert Secrets though, (we started drafting that book a little bit after I got two ClickFunnels) Expert Secrets goes in, and it says, "Why would you ever model somebody?" It says, create something brand new. Create a brand new opportunity that people haven't seen before.

 

Wait a second; Expert Secrets says make something new and Dot Com Secrets says model somebody. Those are conflicting messages!" They are, they're totally conflicting messages. And you're like, "Wait a second." "Huh?"

 

The answer is to use those in tandem. You're supposed to use them together. Okay, so check this out.

 

So this is exactly what I did. I practice what I preach. And this is exactly what I did. This is why I'm not working for somebody else still. Okay, I'm still on my own, doing really well, our margins are gigantic, okay. I'm not gonna work for anyone else the rest of my life, you know what I mean? And it's because of this. So get this. Understand this, okay. Understand this. This is what I'm trying to convey in my chapter, in my chapter of the 30 Days book.

 

If you guys are on iTunes, just know I'm kind of drawing this out, but I'll talk it out the same time.

 

If you think about this, I got health, wealth, or relationships. Those are the things that I can sell. I can sell health, wealth, or relationships. Now I know, that for me, selling wealth is one of the easiest pitches ever for me. It's more in my natural wheelhouse. Selling wealth is easier for me than selling health or relationships.

 

Personally, I'm just gonna tell you, it's my opinion: it's more lucrative,  it's faster money to go for something like wealth.

 

Man if I'm jumping ship, I'm gonna sell into wealth. Neither of the other two really interest me that much anyway as places to sell in, so I'm gonna always sell into wealth - because it's just what I naturally think about all the time.

 

I woke up this morning brainstorming podcast ideas, and I was like, "Oh, those are great ideas" - until I realized what I was doing. That's how I woke up. That's not abnormal...  So, selling into wealth, that's like, where I should stay. I'm in my lane, baby. So I'm gonna sell wealth.

 

Okay, now what areas, and what industries, promise the outcome of wealth? Internet marketing promises that. Affiliate marketing does. All sorts of internet businesses, and MLM.

 

And so I started listing out all these different industries that promise wealth. Who's promising wealth? And then, which one of those is wickedly broken? Which one of those has something in there that I can throw rocks at? That's a very key question.

 

'Cause again, it's not just the product that sells. In fact, the product is a thing that fulfills on the promises that your sales message made. Does that make sense? So, your product is the thing that fulfills on the promises that your sales message made. So, what is the message? That's really what I'm looking for...

 

I'm not necessarily looking for just a product idea. I call this market design - but the problem is that when I call it market design, someone thinks I'm talking about freaking logos. NO! not colors, or business cards. That's not marketing, okay. This is marketing; going in, and seeing where people's beliefs currently sit with the intent to change them to make a purchase happen. That's what marketing is. You're just changing beliefs.

 

I call it purple offer design now - because if I call it marketing design, people are like... "logos."

 

Okay, so for me, I chose to go into the MLM space. I'm gonna teach these people stuck in the 90's, how to freaking use the Internet. 'Cause no one else is doing what I'm doing over there. Which is awesome. It's totally blue ocean. So I was like, "Sweet, I'm gonna go sell into the MLM space.

 

What I'm really looking for, is several things that I can throw rocks at. So that I  can take a stand.

 

I'm not selling to somebody who's not already in MLM. 'Cause they ask stupid questions like, "Is this a pyramid scheme?" Stupid stuff like that. Like, oh my gosh, anyway. Every business is a pyramid scheme. You want to be at the freaking top, don't ya? Well that's a pyramid, okay. Everyone wants to be the boss. Anyway, stupid question, ugh, so dumb.

 

So I want to come out here, and I wanted to make a product and an idea, that would stem out of the current MLM space. So what I needed to go do, is I need to figure out several things with that:

 

I need to figure out, "Who are the die-hards for the old methods?" That's not my customer. Who are the die hards? You guys remember the episode I did, if you don't remember this, there's an episode I did talking about the three personas of the red ocean.

 

Well, who I don't want to sell, is the third personality type who is the die-hards. The die-hard personalities, man. I'm a ClickFunnels die hard. You can't convince me not to use ClickFunnels because for me it's a matter of identity, not price or value.

 

I'm not gonna go back into this, because there's a whole episode on it. Go back and listen to it, okay. It's called three personas of the red ocean.

 

The people I am going to sell to are the people who are still using the vehicle, but they freaking hate the vehicle. They just don't know of another option.

 

They still like the opportunities, they just hate how it's being done. That's a vehicle-based concern.

 

Right here are the people who are sold on it because of price and value, those are the ones who price shop out all these MLMs. They price shop all the vehicles that get them the outcome that they think they want. You know what I mean?

 

And then up here at the very, very top, these are the people who hate the vehicle. They just don't know what other vehicle exists. There's no allegiance to a company. There's no allegiance from them to a product. They're sold on the concept - that's very key. I'm not looking for somebody who's not sold on the concept already. 'Cause again, I've gotta go answer dumb questions. "Is this a pyramid scheme?"

 

Just look at how I'm trying to design this out: How can I write a message to capture the ones and the twos only? I don't want to try to convince the threes.

 

Most sales messages fail because they're trying to convince with features and benefits a die hard. They're not gonna change. Let 'em be. You're not trying to sell everyone in the red ocean, you're trying to call out a chunk of the red ocean that freaking hates what's going on there - easiest sales ever.

 

This is how I design it ahead of time. What can I say to these people? When I stand on the edge, and I'm like, "Your methods suck!" They're like, "I know!" That's what I want. I want them to say that back. So what's the message I can make?

 

So when I come back out here, and I say, does this make sense? These are the people that hate the vehicle, they hate what's being done. They're sold on the opportunity, but they hate how it's being done. They hate the vehicle that's used.

 

These guys are price and value shoppers, you can switch 'em by merely price and value - they are not die-hards. Anyway, there's a whole episode on that - so we're gonna keep going.

 

So what I wanted to do, is I wanted to start testing what messages would get people riled up, okay. "Oh crap, he's right!"  'Cause some people are just kinda sleeping there, and they're like, "I just don't know any different. "I'm gonna stay here. "I'm not willing to go look on my own. I'm just gonna stay here and swim in my red ocean filth." You know what I mean?

 

So,  it's a matter of me testing messages. That's all it is. Test messages. And when I test messages - that means I'm testing stories.

 

And so the first thing I do in my 30-day plan which you guys are gonna see...

 

I think I had heard, mine is the only 30-day plan, (I'm not bashing anyone else's) but it's the only one that includes publishing. No one else has it.

 

When I see these giants that are out there, who have killed it, and they're not publishing, I wonder how they've done it. It actually shocks me a little bit. There's no bash there, I'm just saying that's really impressive to me. I don't know how you did that without publishing. That's fascinating, especially in today's world. My plan heavily coincides with publishing...

 

So what you'll see in my chapter is, day number one, I'm like, well I want to test messages. So I go and do this kind of research.

 

Day number two I go in, and I start listing out all the stories, and the red ocean influences.

 

Day number three...

 

And then, what I'm doing, specifically, you'll see, by like day four - here are the actions that I'm doing to design the product and the marketing messages and the sales message.

 

But then, each day also includes what I would do on my publishing platform - which for me is podcasting. And you'll see that inside of my chapter.

 

When I go in, and I start saying, "Hey, check this out!"  I'm selling wealth - I'm selling MLM - so what I'm doing is I'm testing messages. I'm not gonna try and guess. This is where a lot of people botch it up. They just create the message - and then immediately try and go sell it.

 

Now, there's nothing wrong with that, you should try and sell it -that's one of the primary ways of testing your message. "Do you buy when I say this? Do you buy when I say this? Do you buy when I say this? What causes a reaction?  How do I get a reaction from you?"

 

The easiest way for me to test messages and warm up a market, (and this is literally what I did), is to publish. So the very beginning of this:

 

Week number one - The major goal that I have, (again, the actual detailed plan I'm not gonna write it out here) - but just from a macro level, what I'm trying to do is purple offer design. That's what I've coined it as.

 

If this is the red ocean, this is the blue ocean, I'm trying to be somewhere in the middle here. If I go too blue, it's risky, 'cause no one's ever done it before. If I stay red, it's risky because my only option is to compete on price.

 

So I like to pull in elements of red ocean and elements of blue ocean to make a purple ocean. That's what I do for people when I go and consult with them.

 

So I'm super excited, woo,  I'm lying to Texas on Monday to do another day of consulting.

 

But this is primarily what I do for people. I go in and design the actual marketing message, and design the actual offer behind it that over-delivers for the customer -  but also for the client's wallet.

 

You don't have to compete on price anymore when you use this strategy. This is very tested. This is a lot of stuff that I teach for the 2 Comma Club coaching. It's a lot of stuff that I teach for my own students as well.

 

So, purple offer design, and what I'm really doing is I am starting to podcast. And I'm podcasting with the intent, every episode is just a new story. Does that make sense?

 

If you guys want to see what I'm talking about, go listen to Secret MLM Hacks Radio.

If you're not into MLM, I don't care; I'm trying to show you how I designed a market for what I was selling before I sold it. This is awesome crap, guys!

 

When you figure that out, you're like, "Whoa!" This is not like a small feat. And the fact that I just jumped ship and just did it. Some mad cojones there, if I say so myself. Yeah, yeah! Alright, okay. However, first of all, I'm going in, and as much as I possibly can, I'm designing a purple offer. I'm designing a purple ocean.

 

But if it comes from my own precepts - my vision is flawed. There's no way my experiences and my vision, represent everyone in the red ocean. I don't represent all the ones and twos.

 

The order of operations is to follow the frameworks that I know work the best, and then toss it out there and see what sticks. Leave what sticks up there, take what doesn't down, and then try a new message.

 

So what I did for this podcast is, I figured out what the actual purple offer is - I figured out what the messages are, I figure out what the stories are, and then I go in, and I actually launch the podcast. I'm lacing together four stories.

 

So I got the first story. Second, third, fourth, right. And what I'm doing, is I'm actually dripping out the content.  I really wish I launched Sales Funnel Radio this way. It was so effective. Holy crap.

 

The very first episode is actually my origin story; "How did you get into this?" Which really is, all the issues I've experienced back up in here.

 

If you've ever experienced any issues in whatever red ocean you're pulling out of - talk about your origin story. What was it like getting into this? You're gonna paint a scene of the trials of what made it hard. 'Cause, you're gonna leave that - This is you setting up a platform, setting up an exodus.

 

The second story that I did, was the story where I tell people, "This is how I do that."

 

There's gonna be a whole bunch of false beliefs that pop out here. This is actually secret number one. The third episode that I did is actually secret number two. The fourth episode I did is actually secret number three. The fifth episode I did was a call to action.

 

I literally created a sideways webinar, and I dripped it out to 'em. What! Isn't that cool?

 

So I created a sideways webinar, and I dripped it out.  You can go check it out. The fifth episode is a call to action to go get a free download. And so what I do from that point on, is I make it a focus of mine, on week two, to interview red ocean influencers. Who are the ones and twos who are influencers in this red ocean that I can interview? Because they already have audiences. You understand? This is how I get a list so fast.

 

And so when I'm testing these messages - when I'm testing these stories... Does this story sell? Does this story sell?  What is it you want? Do you want this? do you want that? So a lot of what's in week two is Ask Campaigns.

 

...Ask Campaigns though, at the core of 'em, are primarily flawed. And you guys have heard me talk about that in the past. But these ask campaigns though, so I'll do some ask campaigns to the audience that starts listening to the show.

 

But I needed listeners fast - we're talking about like two weeks here. So the way to do that is, I focused on just getting whoever had a little more influence than I did. Just two levels up. And I get them on the show. It's like, "Oh, check it out, here's a red ocean influencer, "they're totally willing to be on the show, "and they have a following." Cool, here's a red ocean influencer, they're on the show, there's some freaking hustle behind this. We've got two weeks. But this is actually how I did it.

 

So  I'm gonna get a whole bunch of red ocean people on the show, they're gonna start following me, they're gonna start hearing my stories. 'Cause I'm just gonna keep telling stories. It's not just these four right here - I'm gonna keep telling stories. Story, story, story, story, story, story. And what I'm really doing is I'm testing which stories should be in my webinar script that's coming up in week three. Which is, what I actually did. That's what was so fun about this. This is what I actually did, okay.

 

So this ask campaign, I'm getting a lot of relationships with influencers. And you guys can see how I stepped it out and showed it out, and anyway.

 

Week three, I actually do the webinar and try and collect cash, right. For real. And I'm actually trying to sell it. Nothing's made yet though, and they know that. And when I did this for real, there's no bait-and-switch,  I told people. I was like, "Look, it's not made yet, you guys are gonna get "the early bird pricing though." Early bird pricing for coming on in at $997 - And that's my thank you for getting, guys.

 

I had so many people lined up to buy because of this strategy, it was ridiculous.

 

People were ticked when they missed the webinar. I wanted that reaction, that's good. That's good, right.

 

And, so in the first week, we did 37 grand. By the second week, we did, I think it was like another 11. In the first month, we did 60 grand. With no ad spend, nothing else.

 

But what I did, is, and this is what I talk about here too. I tell them, "ow I don't want any pressure of creating a product yet at this time. And I didn't either. I wanted proof of concept. Is my family going to eat? You know what I mean?

 

I left my job! This is like real for me, this is not hypothetical. I actually lived this, okay. And I knew it was ballsy, but I was like, I gotta focus on leaving ClickFunnels, I love these people. I respect them like crazy what goes on over there.

 

So I was like, "I've gotta leave ClickFunnels well, "I don't have time to focus, creating a product." But like, oh my gosh, how am I gonna make money? Right, you know what I mean? Like huh, it was stressful. Super stressful. So what I did is I told everybody, like, "Check it out. If you like this, and there are people just lined up to buy. People are like, as soon as I heard your podcast, I loved it, I knew exactly what you're doing, I knew what the issues were, I knew that you had the solutions for it. And I started saving for whatever it was you were gonna ask for. And I was like, "Sick." Alright, that means I'm hitting the message straight on the head.

 

Listening to what other people are publishing about in the red ocean, that's another great way to hijack and hack out what other people are selling their messages as.

 

Anyway. What I did here though, is I went in, and I started selling it, and I told people, check it out. I'm gonna launch module one in two weeks, so actually on week five. That lets me sell, that lets me do a follow-up series, that lets me do it right:

 

On Monday: I make the registration process. Tuesday, write the script. Wednesday, this is really what I did.

 

Monday, I did the registration process. This is the Monday right after I left. Tuesday I went and I wrote the script. I did not finish it, but I was doing this work.

 

Again, this is what I do for consulting, it takes a solid day, easily. If we're all engaged, for me to figure that stuff out with people.

 

Day three, I was like, well they should pay me somehow, so then I created the order page, I created the member's area.

 

Day four, last things I could figure out. And then, I put something in the member's area, so at least they could consume something and scratch the buyer itch, which is important. But then, day four, which was a Thursday, I launched the webinar and just did it.

 

Day five, replay sequence.

 

Day six, I went in and I started figuring out how to branch out and get more sales.

 

So the next week, I did it again, and I'm creating relationships with these red ocean podcasters who have audiences that they want to monetize.

 

And in this week, I'm starting to set up JV's. I didn't do this when I was doing it on my own. There was something else that went down with that.

 

If I was to go back though, that's what I would change - week four.

 

The first three weeks was awesome. I feel like I pulled that off real well. Week four, I would do the webinar and get, oh...

 

I did a lot of script rewriting, I was trying to match and feel what people actually wanted. And then, at the end of the week, when I did the webinar, I also started filming for module one, 'cause it was gonna release in week five.

 

And then I just released one module every week after that until it was all out, which took about six, seven weeks. Which is cool, 'cause it gave me an entire week. And I just kept doing the webinar live, every week. And then I went to twice a week, doing it live. Bam, bam, bam, bam. And I took that money that came in.

 

I did not pay us, we did not get paid, from my actual business for almost three months.  We were living on savings, and I was taking all of that cash that was coming in, and dumping it right back into ads. So literally my current customers were funding my future customers.

 

I still have never put a dollar of my own in my business, because of that reason, because of the way I launch stuff.

 

I just wanted to walk through this, guys, there's more to it, but I just wanted to share with you guys what I was doing, and why I was thinking what I was thinking and hopefully you guys see like why that was so cool. 'Cause it was pretty awesome if  I say so myself. It was pretty cool. That's pretty awesome.

 

My detailed plan, if you want to see how I left ClickFunnels. And as much as it pained me to leave - but I was so itching to do that, man.

 

When I was finally not employed by anybody else, I tore after it. I was just like, "Here I come, I've been waiting!" Just getting all this stuff done, getting it out the door, and it's been a bunch of fun.

 

So anyways. If you want to see the actual detailed step-by-step plan that I created, go to 30days.com/stephen. Alright, 30 days as in three zero, 30days.com/stephen. That's S-T-E-P-H-E-N. I think you guys are gonna enjoy.

 

 And if you do enjoy the chapter, please let me know. I spent a lot of time on that chapter, 'cause I wanted to be able to make sure I was documenting accurately, what I actually did - which I think makes my plan a little different. Then I glazed in, the adjustments I would make the next time as I walked through it.

 

I'm like, "Okay that was cool. That sucks, don't do that piece again." You know what I mean? Or, "That was great." Or, "My gosh, you can skip that whole thing." You know what I mean. It took a long time for me to write it. Because I actually documented everything as it happened - then added the adjustments along the way as well.

 

So, anyway. Hopefully, it's helpful to you. Please share this episode if you guys like this. And if you're like, "I want to leave my job one day..."

 

Someone messaged me once, and they're like, "Stephen, I left my job, just like you!" And I was like, "Oh my gosh." Like, I'm not asking you guys to leave your jobs. I only left with nothin, because I've built so many funnels. It was like a jump out of the plane, complete free-fall - only because I had built 500 parachutes in the past- a lot of funnels and a lot of offers, and put a lot of stuff together like that. I'm not telling you to go do that just so we're clear. But you could easily pull this stuff off though.

 

If you're like, "I don't know "if I could do that in a month." Cool, give yourself two or three. Stop watching the clock, and just execute. So you can use my 30-day plan as a checklist to get your crap off the ground, so you're not in an exposed position - that's very key.

 

I would not ever leave a job, I would not ever take a dive out, I would never do any of that stuff, without like, you know, get yourself a revenue source. Don't do it like I did. I'm pretty experienced on that piece of it.

 

Alright guys, hopefully, it's helpful to you? Again, please share it if you enjoyed this. Go to 30days.com/stephen and let me know if you guys like this.

 

Bye guys.

 

Oh yeah, wasn't that awesome!

 

Hey, just real quick, a few months ago Russell asked me to write a chapter for a secret project he was doing. I had to write a chapter for a book, and this was the letter I got from him. He said, "Hey Stephen, let me ask you a quick question:

 

"You suddenly lose all your money. Along with your name and your reputation. And only have your marketing know-how left. You have bills piled high, and people harassing you for money over the phone.

 

You have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month. You no longer have your big guru name, your following,  or your JV partners. Other than your vast marketing experience, you're an unknown newbie.

 

What would you do from day one to day 30 to save yourself?  - Russell Brunson.

 

Hey, if you want to see my answer, and a bunch of other marketers that also answered that question in this amazing book and summit -  just go to 30days.com/stephen.

 

You can see the entire summit, you can see the book, and you can see what we wrote in there. All of our detailed plans. Just go to 30days.com/stephen. That's 30 as in three zero, 30days.com/stephen. S-T-E-P-H-E-N. Guys, enjoy.

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