Treyd Secrets: Supply, Sales and Scaling 5. Boxbollen: Hypergrowth, extreme season peaks and influencer mastery
Feb 12, 2024
57:24
In this episode, Peter Beckman sits down with Jacob and Victor Eriksson, brothers and co-founders of the viral TikTok sensation and growth phenomenon, Boxbollen. The innovative duo share their incredible journey from 0 to 30 million USD revenue in 5 years. The episode covers the full journey from the conception of their unique head tethered boxing ball game, to achieving global stardom and venturing into the US market in 2022 and doubling sales in 2023. Dive into the discussion to uncover the secrets behind their skyrocketing sales, the supply chain behind extreme Christmas sales peas and building a successful influencer marketing strategy with top tier profiles.
Jacob and Victor also share their future vision, underpinned by their overarching mission to bring joy and movement to people's lives. Packed with valuable insights, this episode is a must-listen for anyone keen on entrepreneurship, marketing, and scaling startups.
Timestamps:
- 01:39 Starting out and developing the core product
- 03:30 The DTC and influencer strategy
- 07:00 How Christmas became the Boxbollen specialty
- 09:13 Signing John Terry, their first big influencer name
- 12:33 Going big in the US
- 14:40 The liquidity issue of for a Christmas centric sales cycle
- 15:39 The 2023 US launch thriller
- 19:08 Securing and launching an influencer collaboration
- 23:00 Supply chain challenges and being local
- 25:40 Growing production from 3,000 to 1,4 million units
- 29:40 Channel strategy, DTC vs retail and local variations
- 33:00 The future, the mission and the community sport
- 40:00 The next product launch
- 41:40 2024 goal: 2 x selling 3 million balls
- 45:23 Beverly Hills hustle
- 48:34 Hyper growth and hyper focus
- 50:50 Balancing business obsession and personal health
- 53:53 Jacob and Victor’s number one trade secrets