Jon Rydberg: Realigning for Upmarket Success

Imagine navigating the intricate labyrinth of PropTech sales, moving your company from high-velocity small business sales to a more enterprise-focussed approach. That’s exactly what our guest, John, has done over his 15-year sales career, including stints at industry giants like Cisco. In this illuminating conversation, we explore the unique facets of PropTech, a realm distinct from other industries, and the opportunities ripe for the taking. Hear about John’s transition journey with Valkyrie and the challenges of longer sale cycles in the enterprise market. We dig deep into key topics like account segmentation, territory alignment, and the essential understanding of total addressable market (TAM). John also gives us insights into why a dedicated enterprise sales team is a game-changer and how third-party resources can be a treasure trove of information on potential clients.

Moving on from there, we delve into the nitty-gritty of training and KPIs for sales teams, especially when moving upmarket. Ever wondered about the magic of a structured operating rhythm and how a quota calculator can be your secret weapon in determining necessary inputs for desired outputs? John unpacks this for us. We also demystify the concept of 'sales math', a crucial understanding of pipeline coverage and activity in relation to goals. John underlines the critical balance between leading and lagging indicators and the inescapable need for accountability and ownership from sales reps. Learn about the role of a mad dash tracker in visualizing progress towards company, pod, and individual goals. This episode is a gold mine of insights if you're serious about steering your sales team towards success in an upmarket setting.

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro