Episode 468: L. - Leverage with EA & AI

In this fourth installment of the five-part "Scale Milestones" series, Bradley explores the critical importance of leverage in business through executive assistants and AI tools. He emphasizes how business owners can "buy back their time" to focus on high-value activities that truly grow their businesses.

The Three Dimensions of Business Ownership

Bradley references Michael Gerber's "The E-Myth" and expands on the concept with three dimensions:

• In the business - Day-to-day operations
• On the business - Strategic planning and development
• Above the business - Higher-level perspective and vision

Executive Assistants: From Luxury to Necessity

Bradley's Core Philosophy:

"If you don't have an EA, you are one and you didn't start your business to be an EA."

Recommended Resources

• "Buy Back Your Time" by Dan Martell - Bradley's top 5 most recommended books
• "The E-Myth" by Michael Gerber - Referenced as inspiration for the podcast name
• Various AI tools and subscriptions (Bradley stays current with cutting-edge options)

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