Ryan Petersen, Founder and CEO of Flexport, shares his journey in modernizing the freight forwarding industry with technology. He dives into the significance of structured data and genuine middlemen in logistics. Overcoming challenges during the pandemic, he emphasizes the need for operational enhancements and a customer-centric culture. Petersen also discusses the sacrifices that come with entrepreneurship, the importance of mental health, and how storytelling fuels business growth.