In this episode of Rising Anxieties, Mariann Sullivan dives into the meat industry’s desperate attempts to declare veganism “dead” while simultaneously scrambling to rebrand their unsustainable practices. With her signature blend of skepticism and hope, Mariann unpacks Jessica Scott-Reid’s insightful Sentient Media article that reveals how Big Animal Ag’s obituaries for veganism conveniently ignore their own $300 billion industry’s massive lobbying power and disinformation campaigns. Meanwhile, industry publications betray their anxiety as they awkwardly redefine “sustainability” to include profits and reluctantly embrace welfare reforms they once fought tooth and nail. The episode exposes the meat industry’s transparent panic while celebrating the slow but steady progress toward a more compassionate food system.

This episode explores:

How the meat industry’s premature celebration of veganism’s “death” reveals their fear of the plant-based movement’s long-term potential
The telling shift in industry rhetoric from “meat is necessary” to the weaker “meat can fit into a healthy diet”
Ohio’s surprising new restrictions on gestation crates and what this industry concession means for animal advocacy
The meat industry’s desperate attempt to co-opt “sustainability” by redefining it to include profitability
Why even the industry has to admit that the growing market share of cage-free eggs (now at 40%) signals a significant consumer shift

We are thrilled to expand the accessibility of our podcast by offering written transcripts of the interviews! Click here to read this episode's interview.

_____________________________________________

Thank you for listening to the Our Hen House podcast! If you enjoy our podcasts, believe in our mission to effectively mainstream the movement to end the exploitation of animals, find community and solace in our shows and resources, and would like to show your support for vegan indie media, please make a donation today.

Contributions of any amount will go towards our fundraising goal and are hugely appreciated. Our Hen House is a 501(c)(3) nonprofit organization, so it’s tax-deductible. Thank you for helping us create quality content!

Subscribe to our show on Apple Podcasts, YouTube, or your favorite podcatcher, and don’t forget to leave a 5-star review!

Check out Our Hen House’s other podcasts: The Animal Law Podcast, The Teaching Jasmin How to Cook Vegan Podcast, and the Antiracism in Animal Advocacy Audio Series.

Follow us on social media! You can find Our Hen House on LinkedIn, Facebook, Instagram, TikTok, Threads, or Bluesky.

The Our Hen House theme song is written and performed by Michael Harren.

BITCOIN BULLISH? Bitcoin Price Chart Nears Bullish Cross That Last Time Preceded $10K