Hire on attitude and train for skills is what made Atlanta based Chick-fil-A started in 1967 by S. Truett Cathy. They do $11 billion a year with only 2605 locations, averaging $4.8 million per store, compared to McDonald's $2.7 million. The franchise fee is only $10K, the average franchisee earns $200K a year, you can only own one store, all because they want long term happy employees that stay twice as long as the average fast food employee. They say “My pleasure” instead of “Thank you” which is probably why S. Truett lived to the ripe old age of 93, when he died September 8, 2014.