Brought to you by Momentous high-quality supplements, Sundays for Dogs ultra-high-quality dog food, and AG1 all-in-one nutritional supplement.

Apollo Robbins (@ApolloRobbins) is often referred to as “The Gentleman Thief.” He ﬁrst made national news when he pick-pocketed the Secret Service while entertaining a former U.S. President. Forbes has called Robbins “an artful manipulator of awareness,” and Wired has written that “he could steal the wallet of a man who knew he was going to have his pocket picked.”

Robbins’ entertainment credentials include the Warner Bros. film Focus, with Will Smith and Margot Robbie, along with appearances in Brooklyn 99, and the TNT series Leverage. He was a producer and co-host for National Geographic’s Brain Games, which was nominated for an Emmy for Outstanding Informational Series. Robbins applies his expertise in magic and misdirection beyond entertainment, pulling back the curtain to show how the principles behind these illusions can enhance strategic thinking and decision-making.

His contributions to attention and perception research have been published in Scientiﬁc American Mind and Nature Reviews Neuroscience. He has delivered lectures at Harvard Kennedy School, MIT Sloan School of Management, and the Society of Neuroscience. He has been proﬁled by The New Yorker and featured in The New York Times, The Atlantic, National Geographic, and The Wall Street Journal. Robbins’ TED Talk, “The Art of Misdirection,” is ranked in the 20 most-watched TED Talks of all time and has been hailed by the TED editors as a revelation in the ﬂaws of human perception.

Please enjoy!

*

This episode is brought to you by AG1! I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG1 further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system.

Right now, you’ll get a 1-year supply of Vitamin D free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit DrinkAG1.com/Tim to claim this special offer today and receive your 1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive daily, foundational nutrition supplement that supports whole-body health.

*

This episode is also brought to you by Momentous high-quality supplements! Momentous offers high-quality supplements and products across a broad spectrum of categories, and I’ve been testing their products for months now. I’ve been using their magnesium threonate, apigenin, and L-theanine daily, all of which have helped me improve the onset, quality, and duration of my sleep. I’ve also been using Momentous creatine, and while it certainly helps physical performance, including poundage or wattage in sports, I use it primarily for mental performance (short-term memory, etc.).

Their products are third-party tested (Informed-Sport and/or NSF certified), so you can trust that what is on the label is in the bottle and nothing else. If you want to try Momentous for yourself, you can use code Tim for 20% off your one-time purchase at LiveMomentous.com/Tim. And not to worry, my non-US friends, Momentous ships internationally and has you covered.

*

This episode is also brought to you by Sundays for Dogs, ultra-high-quality dog food without the prep or mess! I want to give my pooch, Molly, the best of everything. This is especially true when it comes to the ingredient quality of her food. But most healthy dog foods are an expensive, frozen mess. They’re a hassle to thaw and serve, and the prep work eats up time I’d rather spend hiking with Molly. Sundays for Dogs solves my problem with air-dried, high-quality dog food I can store and pour right from my pantry.

The magic behind Sundays for Dogs is in their proprietary air-drying method. To lock in nutrients, they gently dry the meat, low and slow. Unlike other dry brands, which are filled with hyper-processed grains and synthetic vitamins, Sundays for Dogs uses only all-natural poultry and USDA-grade beef. And meat makes up 90% of their recipes. The other 10% are fruits and veggies, ingredients you’d find at the farmer’s market, not at the pharmacy.

Get 35% off your first order of Sundays for Dogs by going to SundaysForDogs.com/TIM or by using code TIM at checkout. Upgrade your pup to Sundays for Dogs and feel great about the food you feed your best friend.

*

[07:51] Was Apollo a naturally dextrous wunderkind?

[10:26] The influence of Apollo’s blind minister father.

[14:10] Apollo’s slide toward agnosticism.

[17:24] Ben Stone enters the picture.

[21:08] Taking in orphaned animals as a youngster.

[23:31] An early lesson on the value of money.

[25:20] Bear in a box.

[28:19] Seeing magic as a ticket to the larger world.

[30:55] Shoplifting for fun, profit, and education.

[32:19] Equivoque magic and Jazz-based mentalism.

[38:09] A magic book club and a year-round Santa.

[44:10] Apollo’s first fateful trip to Vegas.

[52:14] A false accusation leads to a real job and a vampire code.

[55:27] Jimmy Carter and the Secret Service.

[1:03:44] The pros and cons of becoming legendary.

[1:05:39] Academic accolades.

[1:08:01] A sauce less secret isn’t necessarily less rich.

[1:09:28] Recovering when the reps get rough.

[1:11:12] Sheet music versus jazz.

[1:14:10] The introduction to — and enduring influence of — Apollo’s wife, Ava Do.

[1:22:27] Perception science perceived but not yet entered into the lexicon.

[1:26:16] The significance of Apollo’s silver ring.

[1:27:01] Meeting (and stealing from) Penn Jillette.

[1:29:10] Demonstrating the confidence of a con man.

[1:33:03] Hallmarks that differentiate Apollo’s style.

[1:40:14] Who has the advantage with arguments in the Robbins household?

[1:41:18] 40 Elephants in the modern world.

[1:42:52] Teaching kids about the cons — and pros — of deception.

[1:45:50] Paltering and puffery.

[1:49:14] Perceptual shaping and change raising.

[1:51:14] Slick re-thievery.

[1:54:01] Influential reading.

[1:56:38] Whiz Mob.

[1:59:22] How is a team of pickpockets organized?

[2:04:54] The pandemic of the Dunning-Kruger effect.

[2:08:37] Best practices to avoid becoming a target for theft.

[2:11:14] The Illusion of Knowledge Project.

[2:15:28] The Unsinkable Titanic Thompson and other noteworthy charlatans.

[2:19:06] Rod the Hop, Kevin Mitnick, and Whizmob Inc.

[2:23:11] How one word can make a difference to an impressionable child.

[2:26:38] Parting thoughts.

*

For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors

Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss

Instagram: instagram.com/timferriss

YouTube: youtube.com/timferriss

Facebook: facebook.com/timferriss

LinkedIn: linkedin.com/in/timferriss

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

092 - Expression: To Pull Some Strings / The Great Iditarod Dogsledding Race