UP353 Sport's Napster Moment - Live from Sportel

This live panel discussion brings together a group of experts to debate the issues arising from The Pirates vs The Premier League, our successful podcast series that investigated the world of illegal streaming in sport.

Joining Richard on stage at Sportel in Monaco are
Simon Bryden, head of sport and video network, Synamedia
Carlo DeMarcis, strategic advisor, Cleeng
Thibaut Fresse, sales and marketing director, TMG
Guillermo Rodriguez, chief operating officer of Sportian, a joint venture between Globant and La Liga.

Together they examine the growing trend of piracy among consumers of legal OTT services and its implications on the sports industry.

00:00 Introduction to the Panel Discussion
01:26 Understanding the Piracy Problem
02:01 The Technical and Psychological Aspects of Piracy
02:51 The Music Industry Analogy and its Relevance
03:15 The Scale and Impact of Piracy
03:54 The Role of Social Media in Piracy
04:15 The Business of Piracy and its Consequences
05:27 The Need for a Comprehensive Anti-Piracy Strategy
06:39 The Challenge of Piracy in a Fragmented Market
08:50 The Impact of Piracy on Governments and Society
09:35 The Role of Technology in Combating Piracy
14:43 The Future of Sports in the Face of Piracy
19:40 The Relationship Between Piracy and Legal Media Consumption
22:18 The Complexity of Going Direct-to-Consumer
35:22 The Role of Password Sharing in Piracy
39:04 Closing Remarks and Future Events

This episode is sponsored by Turnstile, the leader in the fair market pricing of sponsorships. Are you frustrated by decades of inflated and unrealistic media equivalency valuations?
Are you struggling to understand the value of your Intellectual Property, the real value of exposure and the detailed value of benefits in your sponsorship deals? There is a solution. Turnstile was built with a single-minded focus to help the industry solve the million- dollar question: how much is this sponsorship actually worth? Their approach leverages $billions of dollars’ worth of real-world sponsorship contracts to provide a fair market pricing approach that reflects the true value of sponsorship assets.
This approach is trusted by the world’s biggest rights holders, investors and brands because its credible, defensible and accurate.
So now you can know the fair market price and transact with confidence. If you would like to understand more visit turnstilegroup.com to contact the

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.