The Manufacturing Executive The Dirty Little Secret of Digital Manufacturing: Why People Still Matter w/ Rush LaSelle
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Nov 11, 2025 In this engaging discussion, Rush LaSelle, CEO of Fathom Digital Manufacturing, shares his extensive experience in advanced manufacturing and digital transformation. He reveals why human-centered thinking is essential amid workforce shifts and automation. Rush explains digital enablement, the challenges of labor shortages, and how adaptable humanoid robots may fit into factory settings. He also emphasizes the need to make manufacturing attractive to the younger generation, showcasing it as a high-tech and exciting field. Essential insights for any industry leader!
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People Make Digital Manufacturing Work
- Digital manufacturing succeeds only when experienced people interpret trade-offs, not just machines.
- Rush LaSelle says humans provide the context that technology alone can't resolve.
REI Vs. Amazon Analogy
- Rush LaSelle compares Fathom to REI versus Amazon to illustrate human guidance.
- He says skilled engineers act like store associates who change buying decisions through applied advice.
Move Hardware Development At Software Speed
- Digitally enable engineering workflows so answers reach engineers fast and speed iteration.
- Rush LaSelle advises treating digital as taking hardware-file inputs and moving at the speed of software.