Best of ‘22 - From £250 to TikTok favourite and a 50,000 person waitlist, this is the incredible story of Zara Saleem and her Ayurvedic inspired skincare business Delhicious (Part 1)

Today we’re learning from Zara Saleem, the founder of Delhicious. A 100% natural Ayurvedic-inspired skincare brand that started in her kitchen while on mat leave.

And this has many important insights packed in here; for Zara it was a veryyyy slow start but at some point, the TikTok gods kicked in and changed the game. We also talk about how hard the challenges of building a business are, especially when we see the highlights splashed across social media. I loved this episode and felt like we can all relate to the ups and downs of building a business and what it truly entails.

When it comes to the financials, Zara was able to bootstrap Delhicious with a slow and steady approach. Starting with just a couple of hundred pounds, she was able to just wing it and see how far she could take this. Skincare's low barrier to entry is a huge help when it comes to this, it's totally doable to start a skincare business with a low initial investment. Start scrappy, go slow, prove out the concept, and just start there. If you're going to spend too much too early, you're going to feel that. More so emotionally you're going to feel that loss. So as much as you can, save and do things yourself before letting go. Relieve some of that pressure off your shoulders.

This was such an inspirational story that shows there is absolutely nothing truly stopping you from starting a business today.

Let’s get into this episode, this is Zara for Female Startup Club.

LINK WE MENTION:

Delhicious' Instagram

Zara's LinkedIn

Girls That Invest Podcast

Girls That Invest Book

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