Finshots Daily The Groww IPO explained
Nov 4, 2025
Discover the fascinating journey of Groww, from its inception by Flipkart founders aiming to simplify investing for everyday users. Explore how it evolved from a mutual fund distributor to a key player in the retail brokerage space. Learn about its diverse revenue streams, with brokerage fees dominating, and its impressive user retention strategy. The discussion also covers the intricacies of its IPO structures, potential risks, and how it compares with competitors, making it a must-listen for anyone interested in the financial landscape.
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Humble Origins From Four Flipkart Colleagues
- Grow began when four Flipkart colleagues decided investing should be simple and accessible for everyday people.
- They launched Grow to remove intimidation and complexity from investing, starting around 2016.
Discount Brokers Fueled Retail Investing Surge
- Discount brokers made markets accessible and fuelled India's retail investing boom from 50 lakh to 4.7 crore active investors.
- Grow rode this shift by offering low-cost, self-directed trading through an easy app.
Simple Product Evolution Scaled Rapidly
- Grow evolved from a mutual fund distributor to India's largest NSE broker by active clients after getting a broking license in 2020.
- It then expanded into IPOs, derivatives, NBFC lending and loans to widen revenue streams.