How Lululemon Broke the Mold, with Chip Wilson

This week’s guest is Chip Wilson, entrepreneur, philanthropist and most notably, the founder of apparel company Lululemon. Long before Apple and Tesla opened their owned stores, Lululemon pioneered the concept of vertical retail in North America. Unlike other sports apparel companies that sold to retailers, Lululemon designed products were sold exclusively in its own stores. By owning all aspects of design, marketing, and retail, it commanded software like gross margins. In this episode, Chip gives his insights on Lululemon’s business model, why Kit and Ace didn’t take off and his latest involvements in Amer and Anta, which some are calling the Nike of China. We are excited to discuss with Chip his innovative business model approach and how Lululemon was able to become brand pioneers, carving out a corner of apparel and creating the athleisure market.