How This 23-Year-Old Entrepreneur is Building an Inclusive Revolution with Emma Butler of Intimately

Sam welcomes the impressive young entrepreneur Emma Butler to the show this week. At age 23, Emma is the CEO and Founder of Intimately, a company with the mission to empower and amplify disabled voices and help shape an inclusive future. Emma shares how she got the idea for disability inclusive apparel through watching her mother and friends struggle with intimates that provided an extra challenge for those with a disability. She immersed herself in hard work while at Brown University, and wrote a blog post about the subject that then became a Kickstarter and real world product. Emma talks about how she built her team, scaling the Intimately community, and why we need to rethink fashion technology and funding. Emma is proud to be the leader for a sisterhood of beautiful worthy women to come together and talk on platforms about anything including relationships, beauty, sex, and travel. What You Will Discover This Week: After her mother became chronically ill, Emma started blogging about the best products in adaptive undergarments much due to her noticing the lack of options that were both easy for women to wear and left them with a feeling of confidence. This led to a Kickstarter campaign, and ultimately Intimately was born. Emma is a Brown University graduate, and attributes a lot of her knowledge to immersing herself in education surrounding business and entrepreneurialism. Emma explains what adaptive clothing is, and why it’s important for disabled bodied women to feel represented in this apparel sector. Intimately curates pieces that are simple for women who may have issues with dexterity to use, as the usual design of intimate apparel can include a lot of challenging buttons and hooks. Intimately doesn’t sacrifice fashion, and believes everyone has the right to feel beautiful and included. Emma shares how she built her team that includes a fantastic group of hardworking able and disabled bodied women. The Intimately community welcomes feedback from its members, and the women are welcome to submit their ideas to designers and watch them come to life. Intimately not only provides a one stop shop of curated pieces, but also is a safe space to be a place for women to develop a sisterhood and discuss everything from sex, relationships, to travel, and their own professional dreams. Emma shares what is next for Intimately, including manufacturing and creating their own textiles. Emma’s advice for budding entrepreneurs, and the importance of testing, market research and deep competitive analysis. A common symptom of living with a disability is feeling isolated. Intimately provides a community for women to digitally come together and thrive. Mentioned: https://www.intimately.co/ (Intimately ) https://www.instagram.com/intimately.co/?hl=en (@Intimately ) https://selfservice.brown.edu/ss/bwckctlg.p_disp_course_detail?cat_term_in=201410andsubj_code_in=ENGNandcrse_numb_in=1010 (ENGN 1010 )...