Episode 20 - What is the Lifeblood of the Business? Interview with Vic Ho (Co-founder and CEO of Fivestars)

This week we are honored to sit down with the man, the myth, the legend, Vic Ho, Co-founder and CEO of Fivestars.  Vic is a long-time friend of both Henry and William, so it's true joy to have him on the program.

What's the lifeblood of a business?  We would argue that customers are on the top of this list.  Well, that's what Vic focuses on day in and day out.  Customer acquisition and customer retention.  

What else is on the top of that list?  Finding unique ways to integrate God on the journey.  Vic covers more of this in Part 2 coming out next week, so stay tuned.

Vic worked at Goldman Sachs and McKinsey prior to starting Fivestars, and it was there that he discovered the value of customers.  He worked on building customer loyalty programs and then a landmark study came out showing it was six times more expensive to get a new customer than it was to hold onto a current one.  From there, Fivestars was born, an innovative software platform that helps small businesses (currently over 13,000 of them) retain their current customers and find new ones.

Their goal - "turn every transaction into a relationship".  Join us to learn from one of the masters about how to do just that.

Also, come back next week to learn how Vic's faith ultimately guides him in his role as the CEO of Fivestars.