

Episode 20 - What is the Lifeblood of the Business? Interview with Vic Ho (Co-founder and CEO of Fivestars)
Aug 21, 2018
Vic Ho, CEO of Fivestars, talks about the importance of customer acquisition and retention in business. He shares how Fivestars helps small businesses retain current customers and find new ones. The podcast also discusses the shift from customer acquisition to customer retention, the value of relationships and personalization, and the concept of net promoter score in driving customer satisfaction and loyalty.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Importance of Customer Acquisition and Retention in Business
01:45 • 4min
Work in McKinsey and Mission of Fivestars
05:56 • 2min
The Shift from Customer Acquisition to Customer Retention
08:24 • 15min
Understanding Net Promoter Score and its Impact on Customer Satisfaction
23:34 • 3min