Government Intervention and Consumer Awareness on Health Drink Misclassification

The Food Safety and Standards Authority of India's directive highlights the lack of specific regulatory frameworks for health and energy drinks in India, leading to misleading categorizations by brands. The directive aims to enhance transparency and clarity for consumers by requiring brands to accurately label their products. While reclassifying these drinks may improve consumer awareness, the challenge of reducing sugar content remains unresolved. The responsibility now falls on consumers to make informed choices and potentially drive changes in the nutritional drink market.