Leveraging AI

218 | Zero to Leads: How to Build a Personalized LinkedIn Outreach Machine for Your ICP with Anna Bui

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Aug 26, 2025
Join automation coach Anna Bui, a creative force in AI and a mentor at Clay Bootcamp, as she shares her journey from project manager to expert in personalized LinkedIn outreach. She reveals her step-by-step process for scraping leads with Appify, enriching data, and creating adaptive outreach systems tailored to individual personalities. Discover how she surmounts automation challenges, enhances connections on LinkedIn, and optimizes data for effective engagement, all while turning real-world struggles into actionable insights.
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ADVICE

Turn Post Reactions Into Leads

  • Use LinkedIn engagement as a source of warm leads by treating post reactors as potential prospects.
  • Capture and nurture those people through an automated pipeline to convert interactions into conversations.
ANECDOTE

From First LinkedIn Post To Lead Automation

  • Anna described posting on LinkedIn for the first time after joining Clay Bootcamp and unexpectedly getting many reactors.
  • That prompted her to treat post reactors as potential ICP leads and build the automation flow.
INSIGHT

Automation + AI Is A Superpower

  • Combining traditional automation tools with AI adds reasoning and personalization capabilities.
  • N8N plus AI lets you build flexible, low-cost automations that Zapier or Make alone can't match.
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