Better: The Brand Designer Podcast S12 E06: So You Want to Book Luxury Clients? These Are Your First Practical Steps with Bethany McCamish
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This week, I chat with Bethany McCamish, a speaker, author, podcast host, and design agency owner, about her multifaceted career journey. Bethany shares invaluable insights into attracting and serving luxury clients, the importance of personal branding, and the impact of authentic storytelling on social media. We both discuss practical advice on elevating your design business and positioning yourself in the luxury market.
Guest Name: Bethany McCamish
Guest Website: bethanyworks.com
Instagram: @bethanyworksdesign
TikTok: @bethanymccamish
Podcast: Unbreakable Brands
00:00: Intro
02:59: Bethany's Career Journey
10:56: Booking Luxury Clients
13:06: Defining Luxury and Premium Clients
14:41: Avoiding Common Mistakes
17:18: Building Personal Connections
23:55: Importance of Messaging and Visuals
25:18: Curating Your Portfolio for Luxury Clients
27:43: Engaging Luxury Clients Through Content
37:55: Bethany’s Mentorship Programs for Designers
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design