The Salesman.com Podcast How To Get Clients With Cold Email (Proven Cold Email Process)
Mar 31, 2025
Generic cold emails are losing their effectiveness in today's market. Personalization is key; emotional humans respond better to tailored messages that address specific pain points. Timing and trigger events can enhance your outreach success. A flexible approach allows for adapting strategies based on feedback. The host shares a simple template focused on measurable value, encouraging listeners to prioritize human connection over perfection. Embrace a responsive strategy that turns cold emails into meaningful meetings.
AI Snips
Chapters
Transcript
Episode notes
Generic Emails Lose Sales
- Perfect cold email formulas don't work because you are selling to emotional humans, not robots.
- Using generic email templates guarantees generic results and losing to other sales reps in a zero-sum game.
Specificity Drives Responses
- Specificity in cold emails drives responses because it hits prospect-specific pains and desires.
- Generalized messages create indifference and lead to being ignored or ghosted by buyers.
Human Buyers React to Pain or Value
- Buyers are human with fears, doubts, and pain; they respond to emails that target extreme pain or deliver high value.
- Indifference zones cause prospects to ignore or ghost emails that lack relevance.