Ask Julie: What To Do When Projections Don't Add Up To The Goal

Your goal is set, you have your donor database, your front line fundraisers are ready to go, but you know before you start that the numbers in your projections won’t reach your goal. What do you do? What do you try next?

First, ask yourself a few questions:

• If you really believe that your largest donors were truly on your team, truly have your back and believe in your mission, how would you approach them?
• Have you asked for new connections, not just for more money?
• What is your system for cold outreach?
• Have you checked in and really connected with your current donors? You may have major donors hiding in your database that you haven’t fully connected with yet.

You haven’t really tried everything yet. There are other things you can try and even if you did those last year, you can do them again. Ask your most loyal people for more. Not just more money, but more in general, and see what comes of it.

If you’re ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

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