Live Better. Sell Better.

Leveling Up Through Community-Led Growth with Amelia Taylor

Nov 9, 2022

37:18

This episode of the Live Better Seller Better Podcast features Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai. SaaS has gone from sales-led growth to product-led growth, and is now more focused on building connections through community-led growth.

Amelia shares what it takes to build or join a community that will cut through all the noise, especially now that more and more people are getting into community-led growth. She also talks about having a balance between providing and gaining value within a community.

HIGHLIGHTS

Building a community that can sustain through the oversaturation
The end goal of building a community should be established
Joining a community is one thing, but how do you gain value from it?
Understanding the line between a fun community and a strict community

QUOTES

One factor to consider when planning to build a community - Amelia: "I would put that paywall up 100% because if you pay, you are looking for something more. You're looking for that business insight that's going to get you to that next level. You're looking for that guidance and wealth of knowledge that's not going to be in that free version of this community.

Joining too many communities without paying mind to their value - Amelia: "Other ones I'm a part of just because it was the right timing to join but there's nothing I'm gaining from it. There's nothing that is setting it apart from being a Pavilion than kind of a 'jump in and vent' maybe it's just a place to vent."

On providing value for your communities - Amelia: "Give, plant seeds, water them the right way, and show up. But don't show up with all your time. There's no need to give all your time within these communities because you do have a day job."

You can find out more about Amelia in the links below: