Philip Morris Transforms with Zin Pouches

Philip Morris has seen a surprising renaissance despite the decline of traditional cigarette use, largely due to its new focus on Zin nicotine pouches. In a significant shift, the company sold more Zin pouches than cigarettes last quarter for the first time, indicating a transformation from being primarily a cigarette manufacturer to a nicotine-focused enterprise. This change has resulted in a 44% increase in Zin sales compared to the previous year, leading to record profitability and a dramatic rise in the company’s stock price. Interestingly, this scenario serves as a wake-up call to struggling industries, emphasizing that businesses must adapt and embrace new opportunities to survive extinction in their original form.