The Best One Yet
🥠“Return on fortune” — OpenFortune’s cookie ads. 32% MBA app surge. Zyn’s cigarette savior.
Oct 24, 2024
Fortune cookies might soon come with ads, thanks to a startup producing 135 million of them! Meanwhile, MBA applications have jumped 32%, driven by tech layoffs and the rise of AI. On a different note, Philip Morris sees stock success as Zyn sales surpass traditional cigarettes, igniting debates around youth addiction. Plus, Austin's hottest eatery is an AI-driven restaurant—talk about a modern twist on dining! Exciting times in marketing, education, and dining!
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Quick takeaways
- Philip Morris has successfully shifted from traditional cigarettes to nicotine pouches, witnessing a remarkable surge in sales and stock price.
- Open Fortune's innovative approach to fortune cookie advertising captures consumer attention by seamlessly blending ads with fortunes, creating memorable dining experiences.
Deep dives
Philip Morris Transforms with Zin Pouches
Philip Morris has seen a surprising renaissance despite the decline of traditional cigarette use, largely due to its new focus on Zin nicotine pouches. In a significant shift, the company sold more Zin pouches than cigarettes last quarter for the first time, indicating a transformation from being primarily a cigarette manufacturer to a nicotine-focused enterprise. This change has resulted in a 44% increase in Zin sales compared to the previous year, leading to record profitability and a dramatic rise in the company’s stock price. Interestingly, this scenario serves as a wake-up call to struggling industries, emphasizing that businesses must adapt and embrace new opportunities to survive extinction in their original form.
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