How do you build an authentic personal brand? How do you know you’re on the right, most aligned path? You know what you want–now how do you actually *get* there? These are some of the most common blocks people have, and it is so deeply rooted in a simple solution: reconnect with your authenticity and embody that authenticity fully. Today, Jessica is joined by personal branding expert Courtney Johnson. Together they dive into the art of crafting an authentic personal brand, unlocking multiple streams of income, and overcoming the fear of being seen. From leveraging LinkedIn to embracing the small steps that lead to massive transformation, Courtney shares incredibly actionable advice for anyone looking to pivot their career, pursue their passions, or build a sustainable income doing what they love. This episode is a masterclass in blending intuition with strategy to manifest your dream life and career.

Find the Complete Show Notes Here -> https://tobemagnetic.com/expanded-podcast

In This Episode We Talk About:

The power of side hustles and starting small with your income streams
Creating bridge jobs to support your dreams without overwhelming your nervous system
Overcoming the fear of being seen and embracing authenticity
How to use LinkedIn to stand out as a thought leader and build your network
Strategies for teaching others and monetizing skills two steps behind yours
How to shift from a scarcity mindset to an abundance perspective in career
The importance of leveraging community and support networks
Transforming fear of failure into a mindset of experimentation
Using somatic tools to overcome career and visibility blocks
The value of dreaming big and then scaling it to actionable steps
The role of authenticity in career and personal brand development
Future trends in personal branding and why authenticity will lead

THEMES / TIME STAMPS:

The role of bridge jobs and incremental action (00:12:00)
Overcoming fear of being seen (00:20:23)
Monetizing skills and building personal brands (00:37:40)

Resources:

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Check out Courtney’s favorite resources Qwoted, Podmatch, and flown.com
Apply to be an expert podcast guest on Expanded!
Apply to expand others as a Process guest
Read Kevin Kelley’s essay 1000 True Fans
Find our summer challenge plus all our workshops and all workshops mentioned inside our Pathway Membership! (Including the Safe DI, Fight or Flight DI, and Clear Your Aura DI)

Connect with Courtney!

Instagram
Linkedin
TikTok
Spotify (Slay the Gatekeeper Podcast)
Maven (Cohort starts Jan 6, 2025!)

Where To Find Us!

@tobemagnetic (IG)
@Lacyannephillips
Lacy Launched a Substack! - By Candlelight - Join Here
@Jessicaashleygill
@tobemagnetic (youtube)
@expandedpodcast

Border Nights, puntata 469 (Giulia Garaffo, Valerio Bonafede, Eduardo Ciampi 20-06-2023)