In this episode of the Long Game, we talk about maintaining control in your business. A lot of business owners today didn’t start out as business owners. Often, we’ve left the corporate world to branch out on our own. We want to let our true talents and abilities shine. The risk that comes with this, however, is that if we fail to set up our processes right, we end up working hard for someone else's vision and lose the power in our own business. 

“The more questions you ask, the more expert you look.” - Amy Posner

Joining me today is Amy Posner, an experienced online entrepreneur and business coach specializing in helping digital creative freelancers build successful, sustainable businesses. With years of experience in copywriting and coaching, Amy has developed comprehensive programs like the Complete Breakthrough Freelancer to guide professionals in achieving their business goals.

The key points we discuss are:

• Starting your relationship with your clients the right way. It’s helpful to see your relationship with your client as a partnership. Set up strategies for maintaining communication to keep clients informed and assured.
• Setting up and sticking to your processes. Clear processes build client confidence, make your workflow easier, and the entire project go smoother. Sticking to your own processes avoids shifts in power dynamics.
• Setting and managing expectations. Establishing expectations from the very first interaction helps keep you from falling into the order-taker role. It also communicates that you’re the expert, and that you know what you’re doing.

“You have to get good at something and you have to be willing to be bad at something to get good at something.” - Amy Posner

Amy acknowledges that building a successful business as a freelancer takes time. It requires building the right foundations, thinking things through and playing the long game.

Connect with Amy Posner:

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