The Genuinely Interested Podcast Ep 99 Colin Landforce - Cannabis CPG 101
Colin Landforce is a relentless builder, a serial entrepreneur, and the COO of Unrivaled - a leading cannabis multi-state operator, and the parent company of multiple dominant cannabis lifestyle brands. He has spent the last 10 years working in regulated consumer product markets - and the last 5 years in recreational cannabis.
Colin and I discussed
- The regulatory hurdles when starting a cannabis business
- How he got into the cannabis industry
- Indoor vs outdoor growing
- Growing multiple CPG companies
- Engaging and growing on Twitter
- Banking and payment issues due to federal restrictions
- How he manages a weed business in two different states
- What the most popular weed products are
And much more...
My Take: When Colin and I recorded this episode, Ned Lamont had just legalized recreational cannabis in Connecticut - making it the 19th state to do so. It is due time to make cannabis federally legal for many reasons, but here are just a few (in my opinion):
1. There are many medicinal advantages that we are not able to explore due to it being federally illegal
2. People are getting incarcerated in certain states, for something that is perfectly legal in another (this doesn't make sense to me).
3. It makes it extremely difficult for young entrepreneurs to develop this space, which could boost economic growth
4. 0 people have died from cannabis. Ze-ro. Unlike tobacco and alcohol.
There are many more reasons, and I could go on. I hope that we can get it legal soon so that responsible adults can enjoy it and entrepreneurs can develop startups without the regulatory hurdles and social stigma associated with cannabis.