268. Marketing for Commercial Real Estate Brokers | Brokers Round Table

Key Takeaways:

Differentiate your marketing by highlighting your proactive tenant outreach and understanding of the right tenant fit for a property, rather than just passively listing spaces.

Leverage your experience and expertise to provide value to clients - whether it's showing landlords a structured approach to tenant acquisition or demonstrating deep market knowledge when pitching to tenants.

Utilize digital marketing and online presence to attract clients, but tailor the content to provide value rather than just self-promotion.

Focus on building long-term client relationships by staying on top of lease expirations and using them as opportunities to secure renewals and extensions.

Adapt your negotiation tactics and day-to-day activities to the changing market conditions, such as the current tenant-favorable office market.

In the retail sector, demonstrate your ability to curate the right merchandising mix and tenant lineup to attract clients, while also nurturing relationships with emerging, "cooler" tenants.