8: Power Stories and how to succeed in the digital age with Valerie Khoo

Valerie Khoo is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community, not to mention adding value in the form of words (blog posts), audio (podcasting) and video.

I regard Valerie as one of the best content marketers in Australia. Not only that, she also leverages social media brilliantly for her business – the Australian Writers’ Centre – as well as for her personal brand.

Getting the balance right between business brand and personal brand is difficult; indeed, it’s an issue many professionals entrepreneurs face and grapple with. Another issue professionals face when it comes to ‘putting themselves out there’ on social media is managing one’s professional versus private self on social media.