Smart in Public 30 - PR-omance: How to build your dream PR agency / client relationship
Apr 29, 2025
55:44
In this episode of the Smart in Public podcast, The Katies discuss the ins-and-outs of working with PR agencies, including the pros and cons of different agency types, best practices for finding the right agency, and how to build successful partnerships. We also delve into the RFP process, emphasizing the importance of communication and transparency in agency-client relationships.
We have a tonne of experience in this space -- from both ends of the spectrum -- so this episode is packed with personal anecdotes and insights into the evolving agency landscape of PR (with a consulting twist!).
Takeaways
- Consider the type of work and budget when choosing an agency.
- Agencies can provide valuable ideation and media relations support.
- Building a strong partnership with your agency is crucial for success.
- Regular communication and transparency about budgets are essential.
- Don't hesitate to hire a consultant alongside your agency for specialized needs.
- Thank your agency for their hard work to foster a positive relationship.
- Be open about team dynamics and address any issues respectfully.
- Conduct due diligence when selecting an agency to ensure a good fit.
- Trust and mutual respect are foundational for effective agency partnerships.
- The RFP process should be fair and proportionate to the budget.
Chapters
- 07:11 - Exploring PR Agencies
- 14:19 - Finding International Agencies
- 20:08 - Building Strong Partnerships with Agencies
- 25:11 - Maximizing Agency Effectiveness
- 31:49 - Building Relationships with Clients
- 34:47 - Navigating the RFP Process
- 39:31 - Feedback and Stakeholder Engagement
- 43:10 - Evaluating Agency Performance
- 46:27 - When to Consider an RFP
- 48:30 - Recognizing Agency Contributions
- 50:50 - The Future of Agencies and AI
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com