Ep 22: Mastering the Fundamentals of Growth: Positioning, People, and the Power of Curiosity

INTRO:

Growth strategist Kurt Hahlback shares why mastering fundamentals — not just embracing AI — is the key to sustainable, strategic business growth for industrials and complex B2Bs.

EPISODE HIGHLIGHTS:

Host Greg Linnemanstons of Weidert Group and Kurt explore why, even amid rapid AI-driven change, fundamentals like positioning, customer alignment, and human-centered leadership remain essential to lasting business success.

You won’t want to miss Kurt’s insights on:

• 00:42 Why growth still starts with very clear value positioning and brand alignment (You have to know how to position and pitch your value)
• 06:15 Why asking better questions is the true competitive advantage in the AI era
• 07:54 How humility, empathy, and curiosity drive sustainable growth
• 09:23 How AI changes the pace of learning, but organizations must be careful not to confuse efficiency with effectiveness
• 09:46 Where leaders should rethink — not remove — the human role alongside technology
• 20:01 How businesses can thrive amid disruption — not by chasing trends, but by recommitting to the basics
• 21:33 Why it’s crucial to understand that AI is not a strategy — it’s a tool
• 24:40 What the Industrial Revolution can teach us about embracing AI and adapting to labor shifts

Disruption isn’t the end of fundamentals — it’s a call to master them even more deeply. Kurt’s perspective offers an optimistic and strategic roadmap for growth in a rapidly changing world.

CONNECT WITH US:

• LinkedIn: linkedin.com/company/weidert-group/
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• Website: weidert.com/changeoverpodcast

CONNECT WITH OUR HOST AND GUEST:

• Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/
• Kurt Hahlbeck https://www.linkedin.com/in/kurthahlbeck/

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