Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.

We unpack:

How to support creators with real operational infrastructure
The power of long-form content in a short-form world
Moving beyond brand deals to DTC, community, and recurring revenue
Designing systems that serve creators today, not five years ago

This episode is a blueprint for anyone serious about the creator economy. It’s not about hype. It’s about strategy, structure, and sustainable success.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

139: World Building; Stacking the Gun Powder (feat. Wolfgang Baur)