Shop horror: How Amazon manipulate our minds

“You may not buy through Amazon, but their algorithms influence what’s ‘hot or not’. All of those things will influence your purchasing habits even though you’re never using it.”

“When we look at what people buy in a bricks and mortar store, 70% of people buy the leading product. When you’re buying it online, 70% of people go for the own brand. You don’t want to look cheap”

“Social consciousness, awareness of ethical issues are really on the up, but when we look at sustainable products it doesn’t balance out.”