In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce strategy. Sara discusses the evolution of her business model, focusing on the integration of e-commerce and editorial content. She emphasises the importance of trust in brand partnerships and the need for empathy in understanding customer challenges. Sara shares her journey of navigating business difficulties, the shift towards a new affiliate marketing model, and her personal growth as the leader of her business to "save the ship" that is The Undone Store. The conversation highlights the significance of adapting to market changes while maintaining a strong customer connection with all her plans for the next iteration, evolution or whatever you want to call it. We can't wait to explore everything to come for the next chapter of The Undone. We're in awe of Sara and the bravery she's mustered up during Australia's retail recession. Ultimately, nothing changes if nothing changes!

To follow Sara online, visit her own profile (@Harperandharley) on Instagram here.

Visit The Undone Store on Instagram here.

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See you next Sunday x

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Burning the blueprint with Sara Crampton of The Undone