The latest episode of Inspiring Futures features an excerpt from a webinar I hosted with Brent Vartan of Bullish. Brent began his career as a strategist at shops that included- BBDO and Deutsch. 

Bullish was founded in 2016 with the promise of bringing ad agency expertise, including strategy, to the start-up world. 

The company describes its approach as "blending capital, consulting, and creation to design the most remarkable businesses in the world."

In our conversation, I spoke with Brent about the pivotal role that strategy and strategists play in this space. 

It's a world where strategists work upstream, partnering with CEOs and founders to shape their brands in ways that are aligned with their vision and expedient to their needs and culture. 

We dive into what this entails and what it takes to get it right.