Google Ads part 1: A guide for Australian businesses

Apr 24, 2025

Dive into the world of Google Ads and discover its potential for business growth! Learn what types of businesses thrive with paid advertising and when it’s the right time to invest. Uncover powerful research tools like Google Trends and Keyword Planner to identify key trends. Get insights on aligning budgets with lead costs and setting realistic expectations for success. This engaging discussion is packed with practical tips to help you navigate the Google Ads landscape!

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ADVICE

Know Lead vs Sale Cost

Understand the difference between lead cost and sale cost before investing in Google Ads.
Calculate your actual cost per acquisition by factoring in your sales conversion rate.

ADVICE

Learn Google Ads Basics

Learn the basics of Google Ads to have informed conversations with agencies or freelancers.
Avoid being misled by jargon or vanity metrics that don't impact your business.

INSIGHT

Keyword Planner for Budgeting

Use free tools like Google Keyword Planner to discover relevant keywords and estimate search volumes.
This helps set realistic budgets and assess if Google Ads is financially viable for your business.

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Considering Google Ads for your business but not sure where to start? In this episode of The Australian Business Podcast, Zara McGuffie sits down with Jordan Kidis to break down the basics of the Google Ads platform, helping you understand if it's the right marketing strategy for you.

We explore the types of businesses that typically see success with Google Ads, the signs that indicate it's time to invest in paid advertising, and introduce you to powerful research tools.

Topics covered today:

What is Google Ads
What businesses thrive on Google Ads
When it’s time to invest in paid advertising
Key research tools to identify trends
How to set budgets and expectations

Resources mentioned in this episode:

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