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🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨

Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.

On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.

What You’ll Learn:

📊 The Key Changes in Meta’s Latest Advantage+ Update

🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going

🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System

📢 Creative & Landing Page Best Practices for Higher ROAS

🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More Control

Meta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.

🎧 Listen now and stay ahead of Meta’s evolving ad system!

Timestamps:

00:00 – Meta’s latest Advantage Plus updates

02:10 – Why Meta is removing customer caps

04:45 – How Advantage Plus impacts ad performance

07:30 – Best practices for structuring campaigns

10:15 – Creative strategy and audience segmentation

13:00 – The role of cost caps in Meta ads

15:45 – Social proof and Advantage Plus benefits

18:30 – Using landing pages effectively in Meta campaigns

21:20 – Future of business-as-usual campaigns vs. Advantage Plus

Hashtags:

#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy

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Open Air with Cheri Huber - May 15, 2012