Last week we talked about Everyone-versus-Everyone. That hasn’t stopped. Before we could edit and publish the last episode, Google unleashed a “do-everything” AI bundle. Last week we talked about when everyone ships everything at once, how do you find the whitespace? This week we continue to discuss two more tectonic shifts: 1. The Great SEO Trade-Off ➜ The AI Answer Engine - Google’s new AI-mode could nuke the blue-link economy that’s powered the internet for 20+ years. If LLMs hoard the traffic, who keeps creating the content they need to stay smart? Expect hot takes on long-tail extinction, “answer-engine optimization,” and whether originality still pays. 2. Hiring Hangover Meets AI Reality - New-grad recruiting is down 50 %, senior talent is grumbling, and managers admit they’d rather spin up an LLM than onboard Gen Z. Brian and Fareed unpack why the entry-level pipeline collapsed, where the arbitrage is hiding, and how startups can weaponize AI-native rookies before incumbents wake up. We add a dash of labor-economics humor, a sprinkle of Shopify-meets-Stack-Overflow, and you’ve got an episode that will leave you rethinking your product, growth, and hiring strategy all at the same time.

[EP 45] How to Turn Your Day Job Into An Online Business