The Exposed Negative cover image

The Exposed Negative

S2 #3 - Negotiating 101 w/ Bill Cramer

Jul 13, 2022
Bill Cramer, founder and CEO of Wonderful Machine, discusses how the company serves photographers and the industry at large. Topics covered include pricing, licensing, working with budgets, and negotiation. They also explore the role of traditional photo agents, the debate on college education for a photography career, and effective marketing strategies for photographers.
01:35:53

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Consistently exceeding client expectations leads to more opportunities and referrals.
  • Developing a unique voice and cohesive portfolio is essential for young photographers.

Deep dives

The Importance of Under Promising and Over Delivering

To be a successful photographer, it is crucial to under promise and over deliver on every assignment. Regardless of the pay or perceived value, treating each opportunity as a chance to make a portfolio-worthy picture will ultimately benefit the photographer in the long run. Building a reputation for consistently exceeding client expectations will lead to more opportunities and word-of-mouth referrals.

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